Maccaron Curation Process

We’re not ashamed to say that we’re super-picky. Our extensive, months-long selection process means everything that arrives on your doorstep has been meticulously edited for quality.

  • Step 1

    Go Hunting

    Our search begins in Korea, where we seek out cult sensations: products with an obsessively loyal following, from decades-old brands to overnight superstars. To find them, we scour the web, do consumer shop- alongs, and interview store directors, top dermatologists, esteemed estheticians, beauty labs and the brands themselves. And we repeat this intensive search every 4-6 weeks to stay on top of the latest.

  • Step 2

    Get Feedback

    We’re not interested in products that get popular through marketing or celebrity endorsements alone. Instead, we look for items adored by real people. We roll up our sleeves and pore over reviews, study results and ask the right questions to make sure we understand exactly what inspires such devotion.

  • Step 3

    Vet Formulas

    We examine every ingredient list for quality that doesn’t cut corners, and we always seek out gentle, natural formulations. If we don’t like what we see when we look under the hood, the item doesn’t make it to our showroom.

  • Step 4

    Note The Details

    Of course a product should work—but beautiful textures, addictive scents and über-chic, innovative packaging help to wow us, too. (Because all women know that in beauty, the experience matters.)

  • Step 5

    Meet and Greet

    We think it’s important to know who’s behind a product, so we personally interview every brand’s executive and R&D teams to ensure that they’re committed to quality. In fact, we avoid brands that don’t have internal R&D capabilities, as we firmly believe beauty should be grounded in science.

  • Step 6

    Try It Out

    We test everything ourselves. Our staff, and our founder, personally test every product across metrics including packaging, texture, scent, user experience - and results! This process takes a minimum of 4-8 weeks. We take these products home and use them daily, to make sure that our initial analysis also stands the test of time. We also collect reviews in our pop-up events held every month.

  • Step 7

    My Maccaron Box

    The products we select are introduced into our special curating box, #MyMaccaroon Box, according to skin type or product concept. You can experience the latest K-beauty products through My Maccaron Box. Our customers have a very trendy experience with the "My maccaron box". Experiencing my maccaron box is the easiest way for you not to miss the beauty trends.

  • Step 8

    CDSCO & Import to India

    We are CDSCO registered for every product we sell, and we will formally contract and import products with branded or authorized sellers. Once imported to India you can find Korea's hottest products on our website.

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